Both my husband and my mother proclaimed that they needed to buy some ______ because it was good for their memory. On the very same day. When I asked them why, they said they read about some research in a magazine. Because it sounded too good to be true, I asked them for the article. And, as I suspected, there on the very top of the page were these words: ADVERTISEMENT.
Beware of the Words Advertisement
Whenever these words are at the top of the page (or the section), this means it’s an advertisement. And, you wouldn’t believe every word in an advertisement, would you?
Marketers use this strategy to trick you into believing that the article contains is trust-worthy content – like the content in the rest of the magazine or newspaper. Remember, “If it sounds too good to be true, it probably is.”
In this case, the ad mention that one “preliminary” study suggested that this product was good for memory. When I searched online I found that this study was:
- Not new. It was published back in 2013
- Included a very small group of just a few dozen individuals
- Short-term – just a month long
- Not ever replicated
In fact, when I did a search on https://www.ncbi.nlm.nih.gov/pubmed/ (a database of all credibly published research studies), this was the only human study that came up (there was also one mouse study). In comparison, most nutrition or health claims are supported by many large, controlled studies.
One very small short-term study does NOT prove a darn thing. Sorry Mom.