Do you ever find yourself opening up a large bag of cookies, candies, chips…and having a hard time stopping with a reasonable portion? You’re not alone! That’s one of the reasons why single-serving packets help to keep our appetite in check.
Read this recent article in the Wall Street Journal on “The Psychology of Small Packages” and you’ll discover that food manufacturers are now introducing new packaging that encourage us to nibble more. Oh no!
According to the article unwrapped mini-candy facilitates faster, “hand to mouth” eating. I would agree. That’s one of the reasons why I splurge every day on individually wrapped Dove dark chocolates a day. Needing to unwrap those little chocolate nibbles packed individually helps me to stop at 4.
Manufacturers are also geting rid of the can and going to resealable bags you can more easily carry in your briefcase or purse. That could help encourage you to eat healthful foods such as perhaps dried fruit or nuts…but if it’s chips or candies, it could be your downfall.
Dr. Brian Wansink at Cornell University (author of Mindless Eating) has been researching this for years. When he gave moviegoers two-week old stale popcorn, few people finished it. But people ate more from the large box than the medium-size bucket. Same thing with the fresh popcorn.